What Not to Wear ... Casual Friday
In my previous post on lifestyle segmentation, I declined to define the casual lifestyle segment with too much precision. Now I'll get more technical.
The following should never be seen in a professional context:
1) White tennis shoes (I prefer the Canadian term runners). Exceptions for work-related athletic events, of course, or moves, building projects, etc.
2) Message t-shirts. If you are out of college, these are purely weekend wear. Over 55 and still wearing them? Try the applique and embroidery look instead.
3) Jeans with holes or seriously discolored knees. No blood, bleach, or motor oil, either.
4) Sweats. Would anybody really think about it anyway?
Be thankful, people. In my former professional life, men wore suits everyday and women were not allowed to wear pants at all. Casual Friday is an opportunity for people who work in formal business environments to relax a little, say to wear khakis and a button-down or slacks and a sweater. Let's not throw all professionalism out the window.